May 2007
24 posts
Product Placement Let Loose in Europe →
Last week in Brussels, the EU’s audiovisual ministers sealed a deal to help boost the European broadcasting industry, reports Inside Branded Entertainment. The commitment aims to relax existing advertising rules in order to encourage new revenue streams.
Price →
Maybe the reason it seems that price is all your customers care about is…
… that you haven’t given them anything else to care about.
The difference between Marketing, PR, Advertising... →
Great pictures and a great discussion in the comments.
GM dealers offer Toyota test drives - CNN.com →
Shoppers will be able to compare the Camry and Accord to the Saturn Aura and, shortly, to the new Chevrolet Malibu as well.
We're Not What You Think: Today's Single... →
Quick. If you had to come up with the way quote unquote singles were depicted in ad campaigns, would you say: singles are in their early 20s, city-livers, hip dressers, thin, concerned with their hair style/color and wearing the latest clothing styles, al
How to Make OpenCola - WikiHow →
Below is the recipe for homemade “OpenCola,” an open-source cola beverage that invites makers to create and modify their recipe to achieve a better beverage. It is licensed under the GNU General Public License.
More Viral from Warner Bros →
Warner Brothers’ viral campaign for The Dark Knight is going so well that we’ve decided to cover it from start to end. Like any good viral campaign, we’ve only seen the beginning and more pieces are developing, falling in place, and further whetting our a
eBay: ThoughtVertising (item 120121823728 end time... →
ThoughtVertising - A Global Advertising First
For the first time in advertising history, brand owners are offered the opportunity to buy meda space within someone’s mind.
“How?” I will think of your brand every hour,on the hour for a period of a wee
Study: Young People Watch Ads, Read Mags ?... →
Two new studies have been released that dissect the media consumption and ad acceptance patterns of young adults. Contrary to popular assumption, young adults like magazines. What’s more, they also look at ads on consumer-generated media sites.
Banner ads: Thoughts from a consumer
This is a comment from a Digg user on the story about the psychology of banner ads i posted here yesterday. I like the part about the chewing gum. “I don’t know ANY people who have positive feelings about banner ads. As to brand awareness,well I don’t give a flying f)^*& about whatever the banner is trying to ram down my throat. And just because I ‘saw’ a product...
Learn Viral Marketing From Warner Bros →
Making a truly successful online viral marketing campaign is not an easy feat to accomplish. So when a golden opportunity to see a brilliant execution of a successful viral marketing campaign - and learn from it - presents itself, we’re definitely taking
The psychology of banner ads →
Research suggests that banner ads are effective not because of click-throughs, but because they foster a familiarity with a product that promotes positive feelings.
Advertiser - consumer relationship
The Break Up Uppladdat av geertdesager
How Scoble Reads 622 RSS Feeds Each Morning →
Uberblogger Robert Scoble has mindboggling information management skills. He currently reads 622 RSS feeds a day — it used to be 1,400 feeds a day! How the hell does he do it? This interview, taped over his shoulder in his office, shows how it’s done.
Engadget Knocks $4 billion off Apple Market Cap on... →
“Apple’s stock promptly tanked on massive selling, going from $107.89 to $103.42 in six minutes (11:56 - 12:02). This wiped just over $4 billion off of Apple’s market capitalization. A lot of people lost a lot of money very quickly.”
Study: Brands Must Adapt to Users' Shifting Media... →
Broadband users now spend 48 percent (about one hour and 40 minutes) of their spare time online during a typical weekday. Some 54 percent (54 minutes) of that online time is spent accessing activities related to entertainment and communication, according
Study: Banner Ads Trigger Warm, Fuzzy Feelings ?... →
A recent study in the forthcoming issue of the Journal of Consumer Research posits that banner ads leave a mental imprint, even when users aren’t paying attention, Science Daily reports.
Report: The Open-Source Ad Agency Model →
As if dusty Madison Avenue (see Rehab: An Advertising Love Story) needed another punch in the gut: today, Adweek reported the latest study released by the Corporate Executive Board’s Advertising and Marketing Roundtable, which reveals that the majority of
Old Coca-cola ads →
Very old ads an posters from coca-cola. Enjoy!
“We can’t expect consumers to come to us. It’s arrogant for any media company to...”
– Quincy Smith, president of CBS Interactive
Social Network Ad Spending and Return on... →
This study showed that social-network-based advertisements offered a return on investment which was higher than that from other online advertising campaigns and even televised ad campaigns.
Apple snags nearly 10 percent of U.S. retail... →
“Apple’s line of MacBook and MacBook Pro notebooks combined for nearly 10 percent of all notebook sales at U.S.-based retail stores during the month of March.”
Ethnographic research →
Two articles on agencies doing ethnographic research: in Goodby (2005) and BBDO (2007). Also, if you are not familiar with lifelogging, check out this article for some history and background.