August 2007
11 posts
How to advertise men's underwear? →
WatchA dance lesson by James Brown
More than 70 percent of people give up when they... →
The Worst Form of Advertising is Alive and... →
Customer Reviews Increase Web Sales →
Internet Ad Spending Set To Overtake All Other... →
Ad Spend: Alternative Media Is Becoming A... →
Study Confirms the Power of Brand Packaging →
The study that appears in August’s Archives of Pediatrics & Adolescent Medicine, asked 63 low-income children, ages 3 to 5, to taste identical McDonald’s foods that were in marked (name-branded) and unmarked wrappers.
Teens Dig 'Green' Ads →
The findings come from a research study conducted by JupiterResearch. It found 38 percent of teens describe themselves as “concerned” about environmental issues. Of that number, 15 percent were labeled as “Green Teens,” the most serious about environment and green culture. That devoted subset also displays traits that are of interest to marketers. They’re more likely...