Banner ads: Thoughts from a consumer
This is a comment from a Digg user on the story about the psychology of banner ads i posted here yesterday. I like the part about the chewing gum.
“I don’t know ANY people who have positive feelings about banner ads. As to brand awareness,well I don’t give a flying f)^*& about whatever the banner is trying to ram down my throat. And just because I ‘saw’ a product in a banner does not mean I’m going to get said lame product,or tell a friend to get it…Or care enough to remember what the banner even said…Or even read it.
Said banner ad’s content is no more important to me than seeing a wad of gum on the sidewalk.
I think people who think ads make people aware of their product and thus want to buy it are living in a fantasy world. They want so hard to believe they are conning the masses into buying their products just cause they see the ads.
When I choose a product,it has NOTHING to do with an ad and has everything to do with if I need the product and if I can get the store brand.
In fact,if I find an ad annoying (like the bears dancing with toilet paper) I will AVOID their product.
Advertising is wasted on people like me.
I even mute them on TV and find something else to do while they drone on.
Ad Block is also my friend. “
