The fastest-growing of all ad types is online, which is expected to grow 12.3% in 2008 to $105.3 billion (or $40.2 billion excluding advertisers’ spending on their own sites). As a result, online spending now exceeds TV/radio/movies for the first time ($98.5 billion).
— Advertising, Marketing Spend to Reach $412.4B in ‘08; Shift to Company Sites
