Jesper Pops

"Advertising doesn’t create a product advantage. It can only convey it."

Fri, 05 Mar 2010 16:47:00 +0100

“Advertising doesn’t create a product advantage. It can only convey it.”

- Bill Bernbach

Songs about pickup trucks

Tue, 09 Feb 2010 22:55:00 +0100

Here you go: http://open.spotify.com/user/jpops/playlist/0zqCnFdDLEhY2dctX7Vs3x

Hollywood's Computers: Telling A Story In A Flash

Tue, 26 Jan 2010 15:06:42 +0100

Hollywood's Computers: Telling A Story In A Flash

Gott nytt år 2011

Sat, 02 Jan 2010 17:40:00 +0100

Gott nytt år 2011. Hoppas att 2011 blir ett gott nytt år för er alla!

45 Advertisements You Will Never Forget

Mon, 30 Nov 2009 12:08:49 +0100

45 Advertisements You Will Never Forget

EmSense, the company that reads your brain’s reactions to ads, gets boost

Wed, 04 Nov 2009 15:22:30 +0100

EmSense, the company that reads your brain’s reactions to ads, gets boost

"Display Campaigns Boost Search Effectiveness"

Wed, 09 Sep 2009 10:37:14 +0200

“Display Campaigns Boost Search Effectiveness”

- Display Campaigns Boost Search Effectiveness - eMarketer

Empire of the Sun Celebrity Playlist in Spotify

Wed, 02 Sep 2009 13:10:21 +0200

Here is the Spotify version of the Empire of the Sun celebrity playlist available in the US and UK iTunes store.

Celebrity Playlist - Empire of the Sun: http://open.spotify.com/user/jpops/playlist/2P9TryXNWfcyqLfJRY1vSr

Tracks:
1. Abracadabra - Steve Miller Band
2. Homecoming - Kanye West
3. You’re My Best Friend - Don Mlliams
4. Everyday - Buddy Holly
5. Hide and Seek - Imogen Heap
6. West Coast - Coconut Records
7. Thank You Too! - My Morning jacket
8. Gentle On My Mind - Glen Campbell

Glasvegas Celebrity Playlist in Spotify

Wed, 02 Sep 2009 11:21:00 +0200

Here is the Spotify version of the Glasvegas celebrity playlist available in the US and UK iTunes store.

Celebrity Playlist - Glasvegas: http://open.spotify.com/user/jpops/playlist/6po0mswjBx0i5x3IJEIWW3

Tracks:
1. Don’t Look Back In Anger - Oasis
2. Heatwave Album Version (Stereo) - Martha Reeves & The Vandellas
3. You’ve Lost That Lovin’ Feelin’ - Righteous Brothers
4. Unfinished Business - White Lies
5. River Deep Mountain High - Ike & Tina Turner
6. Picture This - Blondie
7. Be My Baby - The Ronettes
8. (White Man) In Hammersmith Palais - The Clash
9. just Like Heaven - The Cure
10. Supersonic - Oasis
11. F.E.E.L.l.N.C.C.A.L.LE.D.L.O.V.E - Pulp

Kleerup Celebrity Playlist in Spotify

Wed, 02 Sep 2009 10:51:00 +0200

Here is the Spotify version of the Kleerup celebrity playlist available in the US and UK iTunes store.

Celebrity Playlist - Kleerup: http://open.spotify.com/user/jpops/playlist/0tKnPE3EqzJ9iJxBZfuJpM

Tracks:
1. Crockett’s Theme - Jan Hammer
2. African Dialects - Peter King
3. Time Passages - AI Stewart
4. Karussell - Michael Rother
5. Steppin Out - Joe Jackson
6. The Sun Goes Down - Thin Lizzy
7. Here Come the Warm Jets - Brian Eno
8. Hard Knock Life (Ghetto Anthem) - Jay—Z
9. Arrival - Abba
10. Last Train Home - Pat Metheny
11. Music for 18 Musicians: Section VI - Steve Reich
12. Lonely - Tom Waits

ran 2.78 km on 2009/9/1 at 8:18 PM with a pace of 5’33”/km http://bit.ly/5OD98

Wed, 02 Sep 2009 00:12:14 +0200

ran 2.78 km on 2009/9/1 at 8:18 PM with a pace of 5’33”/km http://bit.ly/5OD98

Internet's 40th "Birthday" Marked

Tue, 01 Sep 2009 17:54:49 +0200

Internet's 40th "Birthday" Marked

BucketVAC

Tue, 01 Sep 2009 15:40:55 +0200

BucketVAC

Just got snow leopard.

Fri, 28 Aug 2009 10:56:19 +0200

Just got snow leopard.

"Manhattan’s Fifth Avenue, renowned for its concentration of flagship storefronts and world famous..."

Mon, 24 Aug 2009 16:12:26 +0200

“Manhattan’s Fifth Avenue, renowned for its concentration of flagship storefronts and world famous luxury retailers like Tiffany’s and Harry Winston, has a new most popular destination: The Apple Store. The 10,000 square-foot Mac Mecca at the corner of 59th Street and Fifth Avenue in Midtown is pulling in an estimated $350 million annually (the company does not release individual store numbers). Based on that figure, the store is pulling in $35,000 per square foot annually, equivalent to selling a brand new Mercedes-Benz C300 per square foot, Bloomberg points out. Those figures make Apple the highest grossing retailer on Fifth Avenue.”

- Apple Store Is Highest Grossing Retailer on Fifth Avenue | Culture Buffet | Fast Company

"The study also found that ads which used video had the best results in terms of branding goals such..."

Mon, 24 Aug 2009 15:48:41 +0200

“The study also found that ads which used video had the best results in terms of branding goals such as brand favorability and purchase intent. Video campaigns worked best compared to campaigns using simple Flash (which worked the least well) and rich media without video. This is an issue which needs to be addressed at the agency level, Mallon says, as Flash campaigns are still the most popular with agencies and advertisers.”

- Small Ads More Effective than ‘Framing’ Ads - MarketingVOX

"Recent research shows that the lack of suitable metrics as a top frustration for marketers,” said..."

Mon, 24 Aug 2009 13:48:26 +0200

““Recent research shows that the lack of suitable metrics as a top frustration for marketers,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Technology allows us to analyze consumer time spent with display advertising and indicates that consumers intentionally spend nearly a minute with online ads on average.” The difference between clicks and general interaction was huge in 2008. For example, the average worldwide click-through rate for rich media ads studied was 0.35%. The average dwell rate for those ads was a much more impressive 8.71%.”

- How Much Time People Really Spend with Ads - eMarketer

Sådär ja: http://twitpic.com/e9ori

Tue, 18 Aug 2009 01:33:56 +0200

Sådär ja: http://twitpic.com/e9ori

Halmstad away. Love it.

Mon, 17 Aug 2009 21:19:51 +0200

Halmstad away. Love it.

Ads, ads, ads, ads, defaults… wtf.

Tue, 11 Aug 2009 19:38:10 +0200

Ads, ads, ads, ads, defaults… wtf.