jesperpops.com

"Some 36% of all entertainment is now consumed via computers"

Tue, 08 Jul 2008 19:07:46 +0200

“Some 36% of all entertainment is now consumed via computers”

- More than One-Third of Entertainment Consumed on PCs

via www.marketingcharts.com

Tue, 08 Jul 2008 18:45:10 +0200

Reinventing Invention: Online Only Video: The New Yorker

Tue, 08 Jul 2008 12:01:46 +0200

Reinventing Invention: Online Only Video: The New Yorker: Malcolm Gladwell on the challenge of hiring in the modern world. From “Stories from the Near Future,” the 2008 New Yorker Conference.

Deep job cuts, outsourcing and more asset sales coming as the...

Thu, 03 Jul 2008 15:59:13 +0200

Deep job cuts, outsourcing and more asset sales coming as the newspaper industry retrenches (via Newspapers, reeling from slumping ads, slash jobs: Financial News - Yahoo! Finance

)

Notorious B.I.G

Mon, 30 Jun 2008 11:54:59 +0200

Notorious B.I.G

"Overall, the foundation of the argument for a replacement for science is correct: the data cloud is..."

Fri, 27 Jun 2008 00:47:58 +0200

“Overall, the foundation of the argument for a replacement for science is correct: the data cloud is changing science, and leaving us in many cases with a Google-level understanding of the connections between things. Where Anderson stumbles is in his conclusions about what this means for science. The fact is that we couldn’t have even reached this Google-level understanding without the models and mechanisms that he suggests are doomed to irrelevance. But, more importantly, nobody, including Anderson himself if he had thought about it, should be happy with stopping at this level of understanding of the natural world.”

- Why the cloud cannot obscure the scientific method

Beyond ‘Breaking’: How To Maximize Current Events For Social Media

Thu, 26 Jun 2008 16:42:54 +0200

Beyond ‘Breaking’: How To Maximize Current Events For Social Media: Beyond ‘Breaking’: How To Maximize Current Events For Social Media

"to do a common thing uncommonly well brings success"

Tue, 24 Jun 2008 16:48:24 +0200

“to do a common thing uncommonly well brings success”

- Heinz Ketchup Ranks No. 1 in Brand Equity

"Put another way, these top-tier marketers increased measured internet spending by $1 billion;..."

Mon, 23 Jun 2008 22:15:48 +0200

“Put another way, these top-tier marketers increased measured internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million.”

- Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers

"A number of today’s ad campaigns, perhaps even most of the bigger brands’ efforts,..."

Thu, 19 Jun 2008 16:22:00 +0200

“

A number of today’s ad campaigns, perhaps even most of the bigger brands’ efforts, don’t have much need for a banner click. I’m talking about the countless interactive video ads, rich media banners that expand to form microsites in-page, and comprehensive branding efforts that occupy (and often enrich) today’s sites.

When we enlist units like these, time spent watching a clip, the number of actions taken within a rollover ad, and the like are the valuable actions. But measuring clicks has become so ingrained in our minds (not to mention our clients’ and sales reps’) that we go out of our way to play them up, however unnecessarily. Planners and creative developers focus on campaign aspects that can be measured this way, and they work tirelessly to drive visits to a brand’s product page or costly microsite when there’s little reason for the users to immediately go there once they’ve interacted with the ad. Heck, even when the metrics that mean something are being tracked and reported on, the click-through can hang like a dark cloud over a campaign, suggesting failure where there very well might only be success.

”

- The Future of Measuring Ad Success - ClickZ

Half of world's population has a mobile | The Daily Telegraph

Mon, 26 May 2008 17:15:57 +0200

Half of world's population has a mobile | The Daily Telegraph

"Some one-fifth of all heads of US households have never used email - and about 18% of US households..."

Thu, 22 May 2008 16:54:53 +0200

“Some one-fifth of all heads of US households have never used email - and about 18% of US households (that is, 20 million of them) don’t have internet access, according to an annual phone survey of US households by Parks Associates (via Marketing Pilgrim)”

- 21% of US Heads of Household Don’t Use Email, Internet

via www.marketingcharts.com

Wed, 21 May 2008 15:59:07 +0200

via www.marketingcharts.com

"The PubMatic AdPrice Index revealed surprising weakness in monetization for the vast majority of Web..."

Wed, 21 May 2008 10:51:30 +0200

“The PubMatic AdPrice Index revealed surprising weakness in monetization for the vast majority of Web sites. Large Web sites fared the worst while Small Web sites managed to maintain their monetization rates. eCPMs for large Web sites (more than 100 million page views per month) dropped dramatically by 52 percent from 38 cents in March to 18 cents April. Medium Web sites (1 million to 100 million page views per month) were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April. Small Web sites managed to improve their monetization, increasing from $1.18 in March to $1.29 in April.”

- PubMatic : AdPrice Index

Targeting, Ad Network Spending Increase

Wed, 16 Apr 2008 15:01:20 +0200

Targeting, Ad Network Spending Increase

Swedish ISP Refuses To Block The Pirate Bay

Fri, 28 Mar 2008 15:26:50 +0100

Swedish ISP Refuses To Block The Pirate Bay: After forcing a single ISP in Denmark to block The Pirate Bay, it now appears that the IFPI has a plan to sue all of the major Swedish ISPs to force them to do the same. Telia Sonera, a large Swedish…

Online Advertisers To Spend Through Turbulence

Tue, 18 Mar 2008 10:39:26 +0100

Online Advertisers To Spend Through Turbulence: Online Advertisers To Spend Through Turbulence

AOL to buy Bebo for $850 million

Thu, 13 Mar 2008 23:53:23 +0100

AOL to buy Bebo for $850 million: $850 million US dollars for company with a global membership of over 40 million.

The Future of Advertising: A Conversation With Jeff Einstein, Part 1

Mon, 10 Mar 2008 11:01:39 +0100

The Future of Advertising: A Conversation With Jeff Einstein, Part 1: The Future of Advertising: A Conversation With Jeff Einstein, Part 1

Yahoo to Offer Behavioral Targeting on Newspaper Consortium Sites

Thu, 28 Feb 2008 11:48:00 +0100

Yahoo to Offer Behavioral Targeting on Newspaper Consortium Sites